BAD FACTS THAT NEED CHANGING:
We don’t have enough women starting businesses in the UK – we are 30% behind USA, Canada and The Netherlands. If we reached the same levels as these countries that would add £200bn to the economy (Rose Review)
Only 1 in 3 UK entrepreneurs is female (Rose Review)
A staggering 80% of 11-18 years olds are unable to name a single female entrepreneur (Santander)
Children are four times more likely to think of a man than a woman when they hear ‘entrepreneur’ (Santander)
Only 39% of women are confident in their ability to start a business as opposed to 56% of men (Rose Review)
If women start businesses at the same rate as men, £250 billion will be added to the UK economy (Rose Review)
LET ME INTRODUCE
Taste proved by Dragon’s Den, as a mushroom fanatic, Fan has turned her childhood favourite veg into a phenomenon of ‘dare to snack differently’. Vegan, gluten free, minimally processed and high in fibre, Fan is proud to create the No.1 mushroom snack on the go brand in Europe.
MESSAGE TO SHARE:
Buy Women Built is a campaign to mobilise consumers to buy from female-founded businesses by showcasing who they are and why buying from them is our quickest path to a stronger, fairer economy.
It's and incredibly simple idea. Not everyone can invest or mentor female founders but everyone can buy from them.
By shining a light on women-built brands our movement brings choice to our consumers who want to empower and support women, while inspiring future female entrepreneurs that they can do it too!
We're a call-to-action to consumers. We can all aim to buy more from women-built brands and ultimately, help close the gender entrepreneurship gap in the UK.
Our campaign spotlights amazing women-built brands so consumers can vote with their wallets. By sharing their stories and showcasing their products, we are aiming to unleash women's incredible untapped potential.
Let's use consumer spending power to get behind women-built business, inspire the next generation of female entrepreneurs, and build a stronger, fairer economy.
When you buy women-built, you not only support the incredible brands we already have, but also help the next generation dream bigger, the stronger and fairer our country will be.
As consumers we have the power to change the world. Our everyday purchasing decisions can change the face and shape of the economy and the society we live in. If we all shop more women-built brands, we can together unleash the powerful economic force and the enormous untapped contribution these businesses can make to our economy.
If we choose to buy more women-built brands, we'll end up with more female entrepreneurs. That's great for the economy.